SEO tools that will make your life easier in any phase of optimization

As a digital marketer you need to be mindful of being truly omni-channel. You need to be everywhere your user is, know what kind of content gets them excited, what they’re looking for and really try to be the best at providing them the solutions they’re looking for. That’s the way to build authority and make sure you generate loyal users who are always coming back to you, share your content and get that Google juice flowing. Sounds like a daunting task? We’ve got you covered. Here are the tools to get you started in the right direction:

Google Search Console

This is Google’s free tool to help you do everything you need to rank better on search results. It helps you see the numbers on Search traffic and experience, fix issues, and deal with the barriers to ranking higher on search results. One of the handiest features is the ability to A/B test title texts for better click through rates. Even if your website starts ranking on the first page of Google search, headlines that don’t get you the right CTRs can drag the listing lower because they tell Google that users are not finding the content on your listing interesting enough to go to your website.


The holy grail of SEO for everyone from amateurs to experts is on page optimisation. If your website is technically weak, has an architecture that confuses users or improper content linking or redirection, Google bots won’t like it. No amount of effort in trying to get users to a website can pay off if the experience after landing on the result page is awful. Users won’t come back. Moz is a tool that shows you what you’re doing right or wrong in that area, and how to make the most of opportunity areas. It will give you suggestions on all on-page issues that might be making your spectacular website with beautiful content find it hard to please Google’s page crawlers.


This is a nifty tool that helps you understand the keywords people are searching for in the vicinity of the keywords you are targeting. You already know your top keywords for sure, but those are hard to rank on because of the competition. High search volume keywords are what everyone is going after. Ubersuggest gives you all the long tail or query based keywords of 3-5 words each, related to your keywords, that people are also searching for. Integrating these keywords into your content will help you rank as fast as within 30 days, and help you build authority for the core theme over time.


It is difficult to understand what content an audience is responding well to, Buzzsumo helps you do just that. When you give it your core keyword, it will throw up a list of articles that are doing well on terms related to it. You can use this list to then understand what kind of content works with your target audience and build upon it. The list is based on social shares, so you know that if you follow on the form & content of these articles, you’ll be able to engage your audiences. A word of caution: I’ll personally come find you and slap the daylight out of you if you start copying the content from this list as is. Google hates duplicate content. It is the most counter-productive activity to show the crawlers how well you hit the Copy and Paste commands when you’d rather mesmerise them with something they’ve never read before. Do not copy content.

Keywords Everywhere

This is a great Chrome extension that helps you with real interest metrics right on the Google search results page. When you search a keyword on Google, it will show you other related keywords and search volumes for these phrases to help you understand what people are actually searching for. You find more ammo to add to your SEO strategy right there, these are the keywords you need to be chasing.

Google Trends

How could I finish this list without first hand help from the ever generous Google itself right? I’m assuming the health of your digital identity is the most important thing you’re working towards, because if it isn’t, no amount of SEO can bring you success. Google Trends helps you with trends of keyword searches over time. You can add up to 4 of your competing brands and compare the trends over time. There are customisations available for the trend, like time range, geography, category of searches, and searches across Google products.

Answer the public

People ask Google a lot of questions, and with voice search getting more and more popular this trend is only growing faster. Answer the public lets you see all the questions users are asking on Search about a particular topic. Just type in your keyword and it throws up a stunning spectrum of questions people are asking around that topic, divided into clear categories, that can help you build better content around already existing user curiosity.

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